ICICI Bank unveils Cantonese website for Hong Kong

The lender taps potential in its fixed deposit products as their Hong Kong customers continue to explore better returns from long term placement of funds.

The Hong Kong Branch of ICICI Bank Limited, India's largest private sector bank, on Monday announced the launch of its website in Cantonese language (www.icicibank.hk). With an increasing number of Chinese customers, this website will offer convenience and a wider reach within the Hong Kong banking space for the Bank.

The website will have complete information about the products and services offered by the Hong Kong Branch of the Bank, including personal banking, commercial banking, corporate banking and institutional banking.

ICICI Bank Limited started offering retail deposits and current accounts to retail customers a few months back. The bank has been seeing good activity in its fixed deposit products as local Hong Kong savers/investors continue to explore better returns from long term placement of funds with banks. The Regional Head – Asia, Middle East and Africa and also the Chief Executive, Hong Kong, ICICI Bank Ltd, Mr. Sudhir Dole stated that”On the retail side, while we see a huge supply of products for short term saving in the Hong Kong market, we identified a gap in the market to offer longer tenor savings products, especially after the financial crisis where savers are looking at better long term returns on their savings. “

View the full story in The Business Standard.