Mobile banking on the move in Indonesia
An Indonesian bank will build on the success of its mobile banking program.
Commonwealth Bank Indonesia intends to continue expanding into the growing mobile-phone banking market as the total number of middle-class consumers continues to expand in Southeast Asia’s largest economy. Commonwealth Bank is a subsidiary of Commonwealth Bank of Australia, one of the Big Four Australian banks.
Since the bank launched its mobile banking services in June 2011, 20,000 out of its 150,000 customers have downloaded Commonwealth Bank mobile banking applications that are available on BlackBerry and iPhone platforms. Indonesia is the world’s second largest Blackberry market.
And of the 20,000 customers, 7,500 are active users of the bank’s mobile banking platforms. Some 35 percent of its total customers also use the bank’s Internet banking services.
The bank’s mobile banking applications offer all the features that are available in its Internet banking service. A goal is to convert 100% of its Internet banking users into mobile banking users.